Affiliate Program Management: An Hour a Day

Affiliate marketing is hot; here’s how to get your program going

Nearly every retailer in the Internet Retailers’ Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.

  • Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know
  • Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program
  • Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more

Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.

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2 Responses to Affiliate Program Management: An Hour a Day

  1. Peter Cunningham says:

    Great practical affiliate advice Just read the book and was well worth it – not rocket science exactly but is very comprehensive and practical (ie written by someone who has done it and knows what they are talking about and not at all a self proclaimed Guru book). Think it is a very good book for anyone connected to affiliate marketing – even if you (think you) know a lot already it puts a lot of that together and in one place and provides a good structure. I liked the practical advice like good examples of affiliate…

  2. Linus Gregoriadis says:

    Cutting through the smoke and mirrors This is an extremely thorough and insightful guide about how to do affiliate marketing, for any entrepreneur or individual who wants to do this properly.The book really cuts through the smoke and mirrors of this industry. It is at the same time both meticulous and engaging to read, with a step-by-step approach to mastering this digital discipline.After an initial introduction and overview of the industry, Geno guides affiliates on how to set up, measure and then…

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