Best Facebook Ads Spy Tools (Free and Paid)
Table of Contents
Intro to Facebook Ads Spy Tools
We get a bunch of questions from new affiliates asking which Facebook Ads Spy Tools are killing it in their niche and how they can get high converting social traffic to their offers at a low cost per click.
If there’s one topic that comes up time and again, it’s the role these tools play in internet marketing.
What are Facebook Ads Spy Tools used for, how can they help to identify new opportunities in your niche and ultimately how can they assist you in creating winning campaigns for your offers?
Let’s start by saying that Facebook Ads have a long history.
They started out in November 6, 2007 and have since grown into an advertising powerhouse for brands and online marketers.
During that time there’s been too many changes to mention, and you can now choose from numerous types of campaign objectives, targeting options, audiences, placements and formats when creating your campaigns.
All of this makes Facebook Ads a highly sought after and competitive landscape for merchants and affiliates, as they are well aware of the revenue potential the platform can deliver to their business.
While this may mean that Facebook is no longer the cheapest source of traffic that you can buy, it’s still the apple in the eye of many CPA affiliates, due to its precise targeting options and insanely high ROI.
That’s not to say that you can’t have your cake and eat it!
By creating a well structured campaign that’s fully optimised for your offers, you can still pick up traffic from as low as $0.01 CPC, but it’s gonna take a fair bit of work on your part to find the sweet spot that results in high earnings per click (EPC) and conversion rates (CR) for your campaign.
There’s a couple of ways you can go about this.
- You can set aside a budget of let’s say $1,000 per ad group per campaign and test every available combination of campaign objective, targeting options, creatives, ad copy and placements you can find to see what’s working in your niche.
- You can take the smart route and use Facebook Ads Spy Tools to save yourself unlimited time and money.
This will ultimately give you the ad intelligence you need to borrow ideas that you can apply to your own offers and allow you to set up your own KPIs for your campaigns.
So let’s take a look at what Facebook Ad Spy Tools are and find out just what these bad boys can do!
What are Facebook Ads Spy Tools?
There’s a common misconception when it comes to Facebook Ad Spy Tools.
Wanna know what that is?
It’s the belief that you can simply copy and paste your competitor’s campaigns and make a quick buck.
While this may work for a couple of days, it’s really not gonna help you get ahead in the long run.
The reason why?
You can’t simply take someone else’s message word-for-word and expect it to work in your own campaigns.
At best, you may sucker in a couple of people but at worst you run the risk of sounding inauthentic and by adding to the noise.
By doing this you’re more likely to turn people off than increase sales to whatever it is you’re trying to promote.
Facebook Ad Spy Tools are designed to show you exactly what your competitors are doing and how they are using social ads successfully in their business.
They’ll show you everything from the creatives used, to the ad copy used to the targeting options and audience lists that are working for their business.
The important part to realize is that you’re not using these tools to simply copy verbatim your competitor’s business model from start to finish.
But you can use them to replicate your competitor’s success and help you stand out as the best option for your target audience.
It’s about finding your own unique message and delivering that message in a way that resonates with your target audience in a style that sets you apart from your competitors.
Why simply copy a competitor’s campaign when you can learn the formula to creating your own success?
This is the real power of Facebook Ads Spy Tools and one you need to use wisely, if you wanna eventually make it into the big league!
Advantages of Using Facebook Ads Spy Tools
Facebook Ad Spy Tools will help you to gain perspective over the whole advertising landscape and give you a new level of understanding and awareness about what is going on, right down to the granular level.
You can even follow your competitors’ campaigns to discover which landing pages they are using in which GEOs, what their sales page copy looks like and even assess the quality of their products and customer service.
In short, they give you an advantage to analyze every aspect of your competitors’ strategy, so you can find your own comparable strategy and beat them at their own game.
You can borrow ideas, see what’s working long term and what’s trending right now, all of which can be used to create your own unique campaigns that establish your own unique position within the marketplace.
This ability to reverse engineer competitor campaigns is a shortcut to success and will even help you to discover new offers and design opportunities you may not have thought of yourself.
You’ll be able to study what kind of content your competition is posting, what CTA’s and links are being used and how well the audience engages with different kinds of content on the ad.
All of this gives you an incredible advantage in your own campaigns.
Beyond Spy Tools
Don’t be afraid to go deeper down the rabbit hole when using this strategy!
Sign up to your competitors’ lists, register with their CPA offers and see exactly what’s going on behind the scenes.
In many ways Facebook Ads Spy Tools are like a gateway into a whole new world of discovery but don’t expect them to do everything for you!
It’s still up to you as an internet marketer to find your own unique angles through in-depth research that will set you apart from the crowd.
There’s one last thing before we move on to look at Facebook ad intelligence spy tools.
And that’s this…
Think of social ads as a long-term game and not as trying to find a shortcut to overnight success.
As with all things, you get out what you put in, and while these tools can be an invaluable source of data to you, so don’t get to rely on them to do all the work for you.
List of the Best Facebook Ad Spy Tools
Ready to know what are the best Facebook Ads Spy Tools on the internet?
So let’s jump into the best free and paid on the market right now.
PowerAdSpy is more of a traditional social ads spy tool in that it gives you a detailed breakdown of each creative, along with landing page URL, date last seen, social engagement and targeting options.
It’s a great resource for the affiliate marketer who wants to look beyond the creative and ad copy.
You can search ads by keyword, domain and advertiser and sort by newest ad, longest running ad and social engagements stats, as well as targeting option and landing page properties.
What we love: The filters are extremely useful for refining the search parameters and getting which are super relevant to your campaign. It makes finding and analyzing sales funnels incredibly easy and we love the call-to-action filter, which gives great insight into what actions advertisers are asking of users.
What we don’t like: The free version is limited in its use and requires you to install the PowerAdSpy browser add-on, and you’ll need the top plan to get all the features available on the platform.
Price: PowerAdSpy has a free plan which is limited to 20 searches. The paid plans start as low as $49/month.
AdPlexity is a tool for the serious marketer who wants to look beyond social search and analyze competitor campaigns across all major sources for eCommerce, Mobile, Desktop, Native and Push Ads.
It comes with some powerful filters and is a great tool if you wanna see what campaigns other affiliates are running right now.
While it’s great for social ads, AdPlexity is more of an all-in-one tool for multiple traffic sources and is well established as one of the market leaders in the field.
You can analyze competitor campaigns down to network and tracking, as well as find all other campaigns that are also running from the advertiser.
It’s also a great time saver, with many advanced features built in such as the ability to download competitors’ landing pages in just a single click.
AdPlexity eCommerce is not a Facebook Ads Spy Tool in the strict sense of the work as it only focuses on eCommerce ads for Facebook.
That said, the reason we have included it here is you can spy on competitor product ads and also check the most important user engagement statistics such as likes, comments, shares and link to the Facebook page.
AdPlexity eCommerce will also gives you the ability to spy on 100,000+ stores and 70M+ products. You can even check the historical pricing changes, and discover the APPs used by the shops.
What we love: This really is a must have tool for affiliates who have a need to stay ahead of the competition. It’s packed full of features and has a large database of creatives covering all traffic sources. It enables affiliates to specialize in their area of expertise and create winning campaigns in record time.
What we don’t like: If we had to pick one thing it’s that, with the exclusion of Push traffic, there’s no free version of the software to try it out. You’ll also need a different subscription depending on which traffic source you wanna use.
Also, it doesn’t show you Facebook Ads from affiliates, meaning there are better tools on the list if this is your primary goal in using it.
$199/month per user– $149/month per user for Mobidea Academy readers.
SocialAdScout is a tool that offers great targeting options which you gonna love!
You’ll find a ton of filters to apply to your searches, plus detailed targeting options and live creatives you can interact with in the search results pages.
It includes both desktop and mobile ads, along with any format you can imagine and has real time updates, to an impressive list of millions of ads in 21 countries.
There is even a landing page download tool, making it comparable with the top competitors on this list.
What we love: SocialAdScout is the perfect choice for online marketers who want to find as much detail as possible on the segmentation and targeting options of their competitors. It additionally provides a detailed breakdown of audience targeting and demographics, which is an essential aspect of running a successful Facebook Ads campaign.
What we don’t like: There’s not much not to like about SocialAdScout but if we were pushed for one thing it would be nice to see a search filter to target affiliate networks like most traditional ad spy tools offer.
$147/month– $127/month for Mobidea Academy users.
MagicAdz is a relatively new addition to the Facebook Ads Spy Tools collection, but one that has been making waves in the field.
Along with a huge database of ads across 49 countries, MagicAdz can also find uncloaked affiliate ads, cloaked affiliate ads and suspected cloaked ads with just one click.
Why is this useful?
It helps you uncover ads that are being cloaked in Facebook Ads, so you can find the actual landing page used by the advertiser and analyze their strategy and sales funnel.
This will help you to build your own cloaked campaigns and see which actual strategies and creatives are being used by affiliates, and not just the safe page which other platforms might show you which were originally set up for manual review.
You can also download competitor landing pages and connect via mobile, making it comparable to the most feature rich Facebook Ads Spy Tools.
One word of caution here if you are planning to use this strategy yourself – You could run the risk of having your account banned if any of the cloaked pages were found to be in violation of Facebook Advertising Policies.
What we love: Find actual working strategies and uncover the ads affiliates use in their cloaking campaigns. You can also sort by comments to find engagement on ads which can help to find winning campaigns.
The platform also mainly targets affiliate ads, so you won’t have to sift through brand ads to find affiliate campaigns. Plus it works in any niche, so it’s perfect for marketers who work on multiple offers at a time.
What we don’t like: MagicAdz is such a great tool for marketers, it’s hard to fault. If there’s one thing we’d like to see it would be the inclusion of other social media channels and traffic sources, but as this article is about Facebook Ads, that’s hardly a criticism.
Price: Free 1 day trial, then $299/month.
AdSpy is a powerful ad intelligence platform that you can use to find and study competitors’ campaigns in your niche.
It boasts 80M+ ads in 88 different languages across 198 countries from 13M+ advertisers, making it a powerhouse of a database.
It also comes with some excellent search filters, which allow you to target your competitors campaigns with uncanny precision.
Use it to discover Facebook and Instagram ads and apply the advanced filters to your search to find ad text, comments and landing page URL, along with ad types, daily likes and much more besides.
What we love: This tool is great for affiliates, as it allows you to search by affiliate network, as well as affiliate ID or offer ID and makes it easy to spy on your competitors’ sales funnels.
What we don’t like: While the features of the platform are well thought out, it lacks some of the more advanced features of other tools on this list, but the advanced search results and ease of use more than makes up for this.
AdSector is another great tool that you gonna love!
As a creative ad intelligence tool it has many of the standard features you would expect, but additionally allows you to filter results by affiliate network and tracking system.
Use it to find the top performing ads in your niche and uncover your competitors’ strategies to create your own winning campaigns.
There’s a lot of great features besides, such as the ability to download competitors’ landing pages, audience targeting and detailed analytics on each creative.
What we love: You can filter by interest to give you an understanding of the intent of the ad and even search page content to uncover eCommerce platforms and sales funnels.
What we don’t like: It’s one of the most expensive platforms on this list, but it’s hard to say whether the additional features justify the monthly cost.
Similar to other tools on the list, Adsova is an ad intelligence tool that will help you to uncover competitor ad strategies that you can use for your own business.
The search filter and results are well presented with an intuitively designed interface which makes it easy to browse competitor creatives.
There’s a bunch of targeting options and audience demographics, but where Adsova really shines is in the menu items found at the top of the search page.
You can search by Newsfeed ads including mobile, post browser and all active ads running on Facebook right now.
They’ve also included an ad tracker, so you can follow your competitors’ campaigns over time, and it all works flawlessly and seamlessly when browsing the platform.
What we love: The $1 free trial option allows marketers to try the platform for five days to see how it performs for them before committing to a monthly fee. The monthly cost is also lower than many of the other competitors on this list, making it a cost effective option for new marketers with some neat features you won’t find anywhere else.
What we don’t like: It’s not really a criticism but we’d like to see a higher volume of ads on the platform than the 500,000 it currently has. They additionally have a browser option which helps users to contribute to the database by allowing the platform to track their ad activity on social networks.
Price: Starts at $69/month.
SocialPeta has a huge database of ads, currently at over 200M+ creatives across many different industries – including Gaming Apps, Non-Gaming Apps, Web (eCommerce & Brands), countries and ad networks.
There’s also over 100,000 playable ads which help you find trending creatives in seconds.
You’ll find some impressive ad intelligence stats, including downloads and revenues for up to 60 days along with regional data for countries.
What we love: Brand analysis is easy with SocialPeta, and you can uncover top brands and analyze their influence across social media channels. You’ll even get app store analysis for over 500,000 apps and trending keywords and bidding statistics for campaigns.
What we don’t like: SocialPeta is excellent for tracking apps and excels at gaming related content but there may be better tools if you need a broader perspective across all of your niches.
Price: Starts at $59/month
ConnectExplore is the brainchild Wilco De Krej, a Facebook Ads marketer with a unique approach to creating successful Facebook ad campaigns.
Perhaps one of the most remarkable things about ConnectExplore is that it doesn’t advocate copying your competitors’ campaigns.
The focus is instead on a package which includes a number of solutions that work together to automate and optimize your Facebook ad campaigns.
The theory is simple: If everyone is targeting the same audience lists, at some stage that audience list will become saturated and ineffective at producing results.
ConnectExplore is essentially a Facebook interest targeting tool which helps uncover new audience opportunities and then rates these for profitability, to help you achieve a better ROI on your Facebook ad campaigns.
Wilco is also a very active marketer himself, and the platform is well matched to CPA marketers and affiliates.
What we love: It’s refreshing to see a new approach to working with Facebook Ads that uncover new opportunities from looking at your competitor ad campaigns. At the heart of the software is the ability to find untapped audience potential and a layering feature which helps you target motivated audiences who exist in multiple interest sets.
What we don’t like: There’s a lot of bold claims on the website of ROI increase and profitability from using this software, and while they are supported with authentic reviews, there’s no guarantee that you will see the same benefits using this system.
You will also need to connect to ConnectSuite to gain the maximum potential from the system, meaning that you could end up paying more than you bargained for.
Price: One-time payment of $197 (Includes ConnectSuite 30-Day Free Trial)
Anstrex is more of a comprehensive ad intelligence program than a Facebook Ad Spy Tool and it’s built to spy on Push and Native Ads. However, it’s still worth a mention as it can unlock a ton of traffic sources, affiliate networks and ad formats you can use to make your own campaigns successful.
It’s a good tool to spy on affiliate ads and has some excellent in build filters that will enable you to uncover your competitors’ winning strategies. Anstrex also has a built-in landing page editor so you can quickly download and edit any landing page in a few minutes.
What we love: Anstrex can be considered an all-in-one tool which you can use to spy on all aspects of your competitors’ campaigns. It’s packed full of features that make it easy for CPA marketers and affiliates to uncover new traffic sources, find top performing creatives and analyze industry trends in minutes.
What we don’t like: Unless you’re running multiple campaigns and have a lot invested, it can be not worth to pay for the tool.
- Anstrex Push – $79.99
- Anstrex Native – $59.99
- Push + Native – $124.99
List of the Best Free Facebook Ad Spy Tools
Yep, that’s right.
The best free Facebook Ads Spy Tool is Facebook itself!
From June 2018, You may have noticed a new section on your Facebook pages which was included as a response to rising pressure to place greater transparency on Facebook ads and pages.
This is fantastic news for online marketers, as you can now see what ad pages on Facebook are running directly from the page itself.
Those is especially good news for new affiliates and those who may be short on funds for premium Facebook ad intelligence spy tools.
So just what can you see with this?
Well, simply go to the Facebook page of a competitor or advertiser and click on the left hand menu section titled ‘Info and ads’.
Depending on the advertiser you’ll be able to sort the results by which country the ads are running in and then scroll down to see all the available ads for that advertiser.
What we love: This is a great entry point to spying on your competitors’ ads. It lets you see what ads are working right now and helps you to identify which hooks and CTAs advertisers are using in your niche.
What we don’t like: As a starting point it’s all well and good, but we can’t view any historical data to see how long ads have been running. So it’s impossible to know which ads are the most successful of the group. We also can’t see which audience targeting has been used for ads, so it’s only really useful for researching creatives, ad copy and CTAs.
That said, we still think it’s worth its weight in gold and is a great entry point for new affiliates.
If you’re just starting out or don’t want have the budget to invest in competitive intelligence research tools, BigSpy could be the tool for you!
While it may not be quite as polished as some of the premium tools on this list, it’s well worth its weight in gold.
Honestly, while many of the tools on this list could be said to be more feature rich, you can find a good part of the information you need with BigSpy.
You can search by marketing objectives and CTA, plus find the top and trending creatives in your market.
So if you’re only running a handful of campaigns and don’t need all the bells and whistles offered by the premium platforms on this list, make sure to give BigSpy a try.
What we love: Favorite the creative or advertiser from the list of search results and go add them to your collection to get free updates when a new campaign is run from that advertiser.
What we don’t like: For a free tool, BigSpy is certainly one to watch, but we’d like to see more audience and targeting statistics and clicking a creative will redirect you to the ad campaign and Facebook. So you still have to carry out some independent research to find out everything you need to know about the competitor’s campaign.
AdEspresso is a premium tool that allows you to create and manage your Facebook ad campaigns all from one place.
It comes with a bunch of useful features to help marketers with their ad campaigns from testing creatives to budget management, but the one we’re most interested in for this post is the AdEspresso ad gallery.
This is a free list of curated ads from different niches which show you just how the pros are creating their campaigns.
It’s broken down into different sections for each Facebook ad format and has insights into what’s good about the ad and why this particular campaign is working for the advertiser.
It’s a great place to form the basis of your research but if you really wanna drill down into the placements and objectives you’ll need to get a paid account.
This will give you access to over 25,000 ad examples and is super useful for spotting opportunities in your market.
What we love: AdEspresso is a great place to find inspiration for your own campaigns and delve into what’s working across many different markets. You can quickly see what messaging is prevalent and what style of ads are working in your niche.
What we don’t like: The free tool is limited to only the curated list of Facebook ad examples, and while this is useful to get inspired it lacks some of the critical information, such as audience lists and targeting, that you may want to use in your own campaigns.
Price: Free guides and ad examples.
If you wanna start collecting your competitor ads and find inspiration for creating your own campaigns, look no further than Swipe-Worthy.
Rather than a tool that is used to steal competitor campaigns, Swipe-Worthy chooses instead to break down the dynamic elements of an ad to assess why it’s working.
It’s a great place for teaching marketers the value of good ad copy and offers some astute insights into why a particular ad set is working in that niche.
You’ll learn a lot about everything from writing effective ad copy to split testing and how to break down a campaign into its elements to analyze the message and intent behind the ad.
What we love: Swipe-Worthy isn’t just about showing off cool designs and catchy slogans. It keeps the focus squarely on buyer psychology and campaign strategy that will get your juices flowing to create your own winning campaigns.
What we don’t like: The database is fairly limited in the number of search results and you won’t necessarily get the latest trends in your niche or find which ads your competitors are using right now.
Facebook Ad Spy Tools should form an important part of the strategy of every online marketer if you’re serious about getting ahead in the business.
Just remember, there is no perfect tool.
Even with every tool on this list, you won’t capture every ad created by your competition.
What you can do is find and analyze competitor campaigns to find out what’s working in your niche, and perhaps more importantly, gain insight into why that particular ad is working over something else.
Also, you don’t need to limit yourself to researching competitors in your niche.
Remember, you’re not trying to copy campaigns but get inspiration for your own creative and find your own unique position in the market.
Sometimes looking at the big players in other markets can open your eyes to a totally new way of doing things.
So don’t be afraid of taking pointers from top marketers and brands that you can incorporate into your own campaigns.
What it boils down to is translating the message into a format that works for your audience.
You don’t even need to spend a huge amount doing this, as many of the free tools on this list will give you enough inspiration to start making bank.
Then, later on, when you’re managing multiple campaigns of your own for clients you may wanna look at taking the leap to one of the paid tools.
Another point to remember is that by using Facebook Ad Spy Tools you’re not trying to find a way to set and forget your own campaigns.
You still need to test what’s working in your own account and keep split testing and optimizing your message and targeting to find the winners.
Wanna know more about how to set up your Facebook ad account? Head over to our article on xxx and find out how to set up your Facebook campaign right away to start making bank right now!
Ultimately, you wanna use these competitive ad intelligence tools so you can do more of what works and turn that into a scalable business model.
Once you know how much you need to spend to make a conversion and how well your audience segments convert for your offers, you’ll be able to increase your spending while maintaining a positive ROI.
You’ll also be able to drop what isn’t working, so you can focus on the creatives and targeting options that are making you profit.
By doing this you can direct more of your ad spending to the highest performing ad sets and drop the low performing ones from your campaigns.
Facebook Ads can work in any niche, but as with any other traffic source, you need to track your results and adjust your options accordingly.
Spend a lot of time testing your audience lists and interests, as this is a key area that many marketers overlook, often with disastrous consequences.
Try to be creative in your approach and use the data from what everyone else is doing to come up with your own unique twist on your campaigns.
Use this approach, combined with the tools on this list, and you’ll be a Facebook Ads pro in no time at all!
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