Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy – growth hacking – to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

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3 Responses to Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

  1. Andrew Lloyd Gordon says:

    Short, useful overview – light on detail,repetitive This is one of those (very short) books that, if you don’t know much about the subject is a good intro. But if you do, you’ll be asking, ‘”Where’s the beef?”Ryan is a convert to Growth Hacking and explains how it challenges conventional marketing. He briefly introduces the concept and then breaks it down into its component stages.Again, if you haven’t read any of the books in the Lean Startup movement (search for Lean Startup and dig around the tons of resources…

  2. M. Wood says:

    Truly and introduction Original reviewThis book is an introduction to what Ryan calls “Growth Hacking”. But is this marketing? I’m not really sure.If you’re familiar with startup culture, people like Paul Graham, companies like Y Combinator or perhaps even just the tech scene in general then most of this book won’t be anything new to you. The majority of this book simply revolves around making something people want, a familiar saying in startup culture.What’s the secret? It’s what…

  3. GaryMac says:

    Tedious

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