3 Responses to Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

  1. Andrew Lloyd Gordon says:

    Short, useful overview – light on detail,repetitive This is one of those (very short) books that, if you don’t know much about the subject is a good intro. But if you do, you’ll be asking, ‘”Where’s the beef?”Ryan is a convert to Growth Hacking and explains how it challenges conventional marketing. He briefly introduces the concept and then breaks it down into its component stages.Again, if you haven’t read any of the books in the Lean Startup movement (search for Lean Startup and dig around the tons of resources…

  2. M. Wood says:

    Truly and introduction Original reviewThis book is an introduction to what Ryan calls “Growth Hacking”. But is this marketing? I’m not really sure.If you’re familiar with startup culture, people like Paul Graham, companies like Y Combinator or perhaps even just the tech scene in general then most of this book won’t be anything new to you. The majority of this book simply revolves around making something people want, a familiar saying in startup culture.What’s the secret? It’s what…

  3. GaryMac says:

    Tedious

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