Marketing: A Love Story: How to Matter to Your Customers

“Bernadette’s back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors.” -SETH GODIN One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace. Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers? What if marketing was where we began our journey towards understanding what people need and want? What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?

Click Here For More Information

Tagged , , , , . Bookmark the permalink.

3 Responses to Marketing: A Love Story: How to Matter to Your Customers

  1. Sue Cartwright says:

    Turn your marketing into a love story your customers will fall in love with Research conducted into how people are persuaded proves that the way we are treated – and the way that treatment makes us fee – affects our opinions and our behaviour.People can’t help wanting to give back the kind of behaviour or services that they received [Robert Caildini and Steve Martin, Secrets from the Science of Persuasion].The book is organised into three main categories – strategy, context and story – where creation, innovation and entrepreneurship are not just about…

  2. KATE H says:

    She did it again – this is a winner It must be said that I am a bit of a Bernadette fan. Her book The Fortune Cookie Principle formed the skeleton of my business’s marketing strategy. I went through every question at the end of the chapters and religiously wrote my answers. It was quite possibly the most important exercise I have done for my business. Uncluttering the ideas, vision and ‘how to’ onto paper was powerful and dramatically reshaped the value proposition of my startup.Ever since then I have soaked up her…

  3. Anonymous says:

    Its… excellent. Its a thin book, but honestly every page has some nugget in there about modern marketing. Often the content feels like its being regurgitated a little, but when you REALLY study whats being said its another facet around the central theme topic. Every page has some truth or logic to it that seems so simple once read, but is obviously rarely understood in todays world, and is rarely ever executed – if you own a business or are in marketing this is a MUST READ.Bernadette…

Leave a Reply

Your email address will not be published. Required fields are marked *