Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, Linkedi

The “New York Times” and “USA Today” bestseller updated with today s hottest sites! A friend s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today s emerging social sites, this updated edition of “Likeable Social Media” helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.”

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Brain Rules (Updated and Expanded): 12 Principles for Surviving and Thriving at Work, Home, and School

Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know – like the need for physical activity to get your brain working its best. How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget – and so important to repeat new knowledge? Is it true that men and women have different brains? In the New York Times bestseller Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule – what scientists know for sure about how our brains work – and then offers transformative ideas for our daily lives. Medina’s fascinating stories and infectious sense of humor breathe life into brain science. You’ll learn why Michael Jordan was no good at baseball. You’ll peer over a surgeon’s shoulder as he proves that most of us have a Jennifer Aniston neuron. You’ll meet a boy who has an amazing memory for music but can’t tie his own shoes. You will discover how: Every brain is wired differently. Exercise improves cognition. We are designed to never stop learning and exploring. Memories are volatile. Sleep is powerfully linked with the ability to learn. Vision trumps all of the other senses. Stress changes the way we learn. In the end, you’ll understand how your brain really works – and how to get the most out of it.

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Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More

Likeable Social Media: How to Delight Your Customers, Create

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