Principles and Practice of Marketing

The fully updated eighth edition of ‘Principles and Practice of Marketing’ continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4P’s, this authoritative text provides students with a core understanding of the wider content and latest approaches taking place within marketing. A range of exciting new resources and international examples bring marketing to life. Key New Features Include: a brand new chapter on ‘Relationship Marketing’ Brand new ‘Marketing in Action’ and ‘Mini Cases’; newly updated structure to focus on the importance of Customer Value; fully revised and updated pedagogy including: refocused recommended readings at the end of each chapter allowing you to expand your knowledge; and, new Ad insight boxes including active QR codes to keep you up-to-date with the latest Marketing campaigns and examples.

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Brain Rules (Updated and Expanded): 12 Principles for Surviving and Thriving at Work, Home, and School

Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know – like the need for physical activity to get your brain working its best. How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget – and so important to repeat new knowledge? Is it true that men and women have different brains? In the New York Times bestseller Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule – what scientists know for sure about how our brains work – and then offers transformative ideas for our daily lives. Medina’s fascinating stories and infectious sense of humor breathe life into brain science. You’ll learn why Michael Jordan was no good at baseball. You’ll peer over a surgeon’s shoulder as he proves that most of us have a Jennifer Aniston neuron. You’ll meet a boy who has an amazing memory for music but can’t tie his own shoes. You will discover how: Every brain is wired differently. Exercise improves cognition. We are designed to never stop learning and exploring. Memories are volatile. Sleep is powerfully linked with the ability to learn. Vision trumps all of the other senses. Stress changes the way we learn. In the end, you’ll understand how your brain really works – and how to get the most out of it.

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Principles of Marketing

Principles of Marketing For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing informatio… Full description

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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home and School

Tells how the brain sciences might influence the way we teach our children and the way we work. This book describes a brain rule – what scientists know for sure about how our brains work. It also offers transformative ideas for our daily lives.

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The Zen of Strategy: Applying Game Theory and Buddhist principles to maximise success at work and at home

In this highly original book, practicing Buddhist and Game Theorist, Kenji Maeda, discusses the combined application of two-thousand year-old Buddhist principles with contemporary Game Theory concepts. Learn – How to apply the concept of “attachment” to strategic situations to ensure your actions always reflect your strategy How to combine the concepts of “Karma” with Decision Trees to judiciously map the chain of cause and effect with accuracy That acting morally, ethically and without harming others is in your best long term interests That nothing stays the same. Constant adaptation of your strategy is required to deal with this That following the principles of “Mindfulness” will prevent your emotions from hijacking your best-laid plans”

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