Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (New Rules Social Media Series)

Language:Chinese.HardCover. Pub Date: 2010-9-1 Pages: 282 Publisher: Wiley Promote your product using the most visceral form ofsocial media-online videoLearn how to create cost-effective videos. engage yourcustomers. compel them to measurable behaviors (awareness. intent. and purchase). and sustain your brand online. Beyond Viralgives you the tools and tricks to successfully use online video toreach your business goals. Author Kevin Nalty is the only career marketer who doubles asone of the most-viewed YouTube comediansForeword by veteran vlogger David Meerman ScottFirst-hand case studies of leading brands include Microsoft. Starbucks. GE. MTV. Mentos. Holiday Inn. and Fox BroadcastingLearn from the successes of top companies and startups as wellas the pitfalls and mistakes many of them are makingOnline video has huge potential. mostly . untapped Put yourbusiness at the fore…

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