Marketing: A Love Story: How to Matter to Your Customers

“Bernadette’s back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors.” -SETH GODIN One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace. Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers? What if marketing was where we began our journey towards understanding what people need and want? What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?

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HOW TO MAKE MONEY ONLINE: From Complete Newbie to Internet Success Story in Four Quick and Easy Steps

HOW TO MAKE MONEY ONLINE: From Complete Newbie to Internet Success Story in Four Quick and Easy Steps

Are you new to internet marketing and wondering where to start? Have you spent weeks or months working hard and getting nowhere? Do you worry that things won’t ever get better?

If so, you’re not alone and even the most successful internet marketers feel that way in their early days online.

But in time we all learn which of our efforts do make money and others that don’t, and from there it’s smooth sailing all the way.

Except for newcomers who become disillusioned with internet marketing and return to working for someone else and abandon their dreams of making money online.

Very sad indeed, and totally unnecessary as I am about to reveal.

You see, just like most newcomers, I waited for so-called gurus to reveal the ‘best’ way to do this and the ‘standard’ way to do that. Ultimately, I discovered there was no magic formula and no one, not even the experts, could answer my questions.

In time, I realised that each individual money-making concept has its own set of essential do’s and don’ts, some of which apply to all methods of making money online, others pertaining purely to one specific income stream.

And once I accepted that fact I began viewing all my potential income streams as very different concepts, requiring very different skills.

It wasn’t long before I discovered ‘Four Steps’ that apply to all successful business operating methods. And those Four Steps are what I want to talk to you about today and which form the basis of my worked examples showing you how to make money online. I have focussed on selling information products but the methods revealed in this book apply to any product you might ever wish to sell.

Now let me introduce you to the basic four step method for success:

#1. Find a MARKET comprising people with a shared problem or need or passion.

#2. Find a PRODUCT to solve the problem or satisfy the need or passion.

#3. Design a contact point or LANDING PAGE, where potential customers congregate and which directs them to buy your recommended product right away, or gets them to sign up to your mailing list for more information about the product and to read about other products you recommend across the long term future.

#4. Drive TRAFFIC – namely people with a problem or need or passion – to your landing page.

That’s all there is to making money online, as my book will prove. Let me give you a sneak preview of the contents.

CONTENTS

– Introduction

– Step #1 – Find a MARKET Comprising People with a Shared Problem or Need or Passion

– More Easy Ways to Find Hot Markets

– Step #2 – Find a PRODUCT to Solve the Problem or Satisfy the Need or Passion

– Step #3 – Design a LANDING PAGE That Directs Potential Buyers to the Sales Page or Squeeze Page for Your Product

– Step #4 – Drive TRAFFIC – Namely People Sharing a Problem or Need or Passion – to Your Landing Page

– How The Four Steps Fit Together

– Why Using a Project Chart Will Maximise Your Earnings

– Quick Worked Example

– Summary.

And that is it. I look forward to helping you make money online.

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