The Business Book: Big Ideas Simply Explained

An innovative and accessible guide to business, management and commerce

Learning about business can be daunting, but The Business Book makes it easier than ever by giving you all the big ideas simply explained. Simple explanations and stylish infographics open up the business world to even the complete novice.

The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. 100 key quotations introduce you to the work of great commercial thinkers, leaders and gurus from Henry Ford to Steve Jobs and to topics spanning from start-ups to ethics.

Whether you are a would-be entrepreneur or just have an interest in business, The Business Book is an all-in-one guide to business management, theory and strategy.

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3 Responses to The Business Book: Big Ideas Simply Explained

  1. Dom Watts says:

    Good as usual Gosh, this book turned out to be far more fascinating than I had guessed it would be. I mean, business…. sure, it is an important subject, but probably a bit dry, yes?Apparently not!I wanted to know a bit more about the basics of business. Whilst this book may not have covered exactly what I expected, it certainly delivered a really good read. My knowledge of business – and the history of business! – is now much better.I love the snippets about real…

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