Traction: How Any Startup Can Achieve Explosive Customer Growth

In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth ‘Anyone trying to break through to new customers can use this smart, ambitious book’ Eric Ries, author of The Lean Startup Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Building a successful company is hard. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers. Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. ‘Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice’ Seth Godin, author of Linchpin.

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3 Responses to Traction: How Any Startup Can Achieve Explosive Customer Growth

  1. Richard says:

    Inspired to get creative about gaining traction for my next product Traction categorises the different channels you can use to get traction for your product. It doesn’t give you step by step instructions on exactly what to do to get traction for your business, but instead urges you to be creative, to experiment and measure new ideas to find what works for you. I think they could go into a lot more detail and share more examples for each channel. But perhaps the book serves better as a starting point for your own creative process and going into too more…

  2. Brian OC says:

    Inspirational and Demystifying, a must read for all Start-up Teams. Inspirational Start-up Marketing Bible. Getting customers is equally as important as building a great product and this book gives a fantastic overview of all the options available. I though I had a good grasp of this before reading the book but as it turns out I had a lot to learn with minimal fuss or padding. The accompanying online blog explores and discusses the channel options in more detail. This is a must read for all Tech start-ups teams and will definitely demystify the subject and…

  3. Nick S says:

    Best of it’s genre, really worth the time take to read a couple of times over.

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