Watertight Marketing: Delivering Long-Term Sales Results

Most businesses are. they’ve got serious profit leaks. so when they run their marketing taps, revenue simply pours out of a leaky Bucket.Watertight Marketing is no ordinary marketing book. There’s no jargon. And it’s not about the latest over-hyped tactic. This is a book that tackles business fundamentals. It’s the book on marketing that makes all the others make sense.Following the process laid out in this book puts you in control of your business growth. You’ll be able to step off the roller coaster of yo-yo sales results and get your business on a sustainable upward curve.Bryony Thomas has a refreshing style that means the ideas click and stick. She has distilled her wealth of experience into clear action points that you’ll want to tackle today.

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2 Responses to Watertight Marketing: Delivering Long-Term Sales Results

  1. Tim Rylatt says:

    Fantastic simplicity I recently read Watertight Marketing, and have to say it is one of the very best business reads I have had the pleasure of studying. The style of writing is to the point and simple in it’s language, making it accessible not just to marketing professionals but the general business savvy public too.The effective concepts are clearly explained and the idea of ‘plugging the leaks’ is essential brain fodder for any business owner with ambitions to grow. Ultimately, by following the…

  2. Rob Cameron says:

    Great book & brilliant model I have read a lot of marketing books from academic heavyweights (as part of MBA) to small business quick guides and have to say that I have found Watertight Marketing to be the most practical marketing book & model is most representative I have seen to demonstrate the ‘marketing process’. The concept of multiple ‘taps’ and ‘funnels’ with leaks throughout before the water hits the bucket, for me, is a far better representation of how prospects become customers; with losses at various stages of…

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