Are you a business owner? If you are, you probably understand the challenges of business promotion. Nowadays, technology provides many great opportunities for marketing. Use video marketing to deliver your message to the widest possible audience. Keep reading to learn how to use video in order to promote your business.
Don’t think that anyone is going to watch a 20 minute video. If you have a specific product being demonstrated, the video can last as long as 20 minutes. If you just want to get your name out there or give them a deal, do not go longer than 10 minutes.
When shooting a video it is okay to keep things simple with your equipment. Having a good looking video with no good information is worthless. Even large companies like Dell made tons of money by having individual employees produce simple demos.
People are always searching for “how-to” subjects online. When making tutorials, people that are looking for that particular topic can find you and you’ll target visitors based on the niche you fulfill. People will be more interested in what you are offering if they think of you as an expert.
Make videos tailored to your products; if certain ones are harder to use, make videos demonstrating their use. This helps those customers that have been having trouble and promotes the product to future customers.
If your video’s objective is pushing a product to the individuals watching, make certain that you include some hyperlink near the bottom of the frame or the page’s margin. You can usually put the link right in the video player for easy access. Then the link stays with the video no matter where the video is shared or embedded.
You should always have interesting content for customers. When making a video for your business, make it fun, interesting, or newsworthy. YouTube is a great way to promote your videos, and interesting videos are what YouTube users want to see. People want to be entertained with the information they receive. Making interesting videos can get you traffic that will continue to increase.
Your opt-in options for your mailing list should be present on the same page as the video. When people see the video, they may want to learn more, giving you the best opportunity to promote your product.
You should also put a greeting in your video. You need to introduce yourself and your company, as well as what the video’s going to be about. At the end, again state your business name and include the call to action so that viewers will be encouraged to make a purchase or visit the website.
Remember to always share your video. Send an email with it to your family and friends. On your page, create a blog post sharing it. Spread the word among current customers with a physical mailing or through email. Post your video on hosting sites or social media sites. Tell people!
Don’t make a video that doesn’t contain a call to action. Let viewers know how to get your products, and try to create a sense of urgency. Provide simple, understandable instructions regarding next steps so that follow-through is fast and easy. A call to action that’s powerful is a great way to finish every video.
Post your video on YouTube, but then embed it into your website or blog. That way, more people will see it. Don’t be scared that views will be lost because Google will count everything, even if the video was embedded elsewhere.
Don’t strive for perfection. The highest quality equipment is not necessary for good marketing. Many times, the camera your computer has is enough. Also, if you have a cell phone with a video camera on it, you can utilize it for your work. Be professional, provide valuable information and others will watch your content.
Try having a contest for your videos on your site. Whether serious or light-hearted, your customers will enjoy participating. User videos are great for you and the viewers to learn about each other.
Do you get the same question repeatedly? Create a video with the answer inside. Just let your customers know how to use a product, how to fix a product or even how to un-box your product and they’ll lap it up.
Do not make your video look like an advertisement. If you are only releasing sales pitches, you will lose your audience. Solid content, solutions to problems and product demos are far more likely to keep people interested.
In conclusion, a great way to promote your business is through video marketing. You may not be surprised to find that online video websites have millions of viewers each day. There is no reason not to take advantage of this popular format. Use this advice; you will soon see your business flourish.