No matter what industry your business is in, you will find that you are battling intense competition, particularly on the Internet. You’ll need to use every trick in the book, including video marketing, to attract and retain customers. The below article provides excellent tips on how to utilize online videos into your business campaign in order to increase your customer base and therefore your sales.
You need to get your viewers’ attention right away. The first 15 seconds of your special video clip are the most important. This is where a special point-of-view or teaser can help captivate them to watch the whole video.
Make sure that you include working links to products you are promoting on your video. This link is ideally within the player. This will ensure that the link remains within the video should the video be shared or embedded somewhere else.
Your content must be intriguing. It should be entertaining and/or newsworthy. Millions of people visit YouTube every day, but people won’t watch your video if it doesn’t interest them. People want to be entertained with the information they receive. A good video, along with good marketing, can mean great success.
Get the rest of your office involved in making videos for your marketing campaign. Search for someone who smiles often, dresses nicely, talks clearly, and seems comfortable being recorded. If possible, you can mix things up a bit by featuring multiple individuals.
Find the tone that you want for your videos and stick with it. Remember that how-to videos are not necessarily required. Funny videos can work just as well. What are you selling? Who do you want to target? Keeping these things in mind while determining the image you’d like your business to project is going to let you know what sort of marketing videos work for you.
If you are going to a convention, a trade show or any other kind of public event, bring a video camera. That’s because you will likely be able to interview experts in your field. At the very least, you can shoot a video about your experience here. If you are presenting your products or talking in public, have someone record it.
Script both your “hello” and “goodbye” for the video. You need to indicate who you work for, as well as, your name. At the end, remind them of who you are and include the call to action.
If your customers keep asking the same questions over and over again, make an FAQ video to address them. Many business owners add a page dedicated to frequently asked questions. Consider implementing videos into your FAQ page. This provides visitors with the choice of how they wish to receive their information.
You can always hire people to make your videos if it isn’t your thing. Promote a contest where the winners receive gift certificates. The winners could also receive credit and be featured on your business home page.
Short videos are better than long once. Keep your marketing video less than 3 minutes long to keep the viewer interested. Unless your video is super interesting and engaging, keep it to under five minutes at most. Short videos will be easier to work with as you get started.
Translators are key to foreign language videos. Do not rely on an online translator if you want to address a foreign audience since these programs make a lot of mistakes and will not recognize idiomatic expressions. You’ll get their respect if they see that you put in the effort to make the video easier for them to understand.
One great way you can utilize video marketing to your advantage is to make your videos interactive. Rather than typing responses to their comments, address them in the video. This can help your customers feel like they’re engaging in a dialogue with you.
There are many ways a good video marketing campaign can help your business. You have the opportunity to establish yourself as an expert while reaching a larger audience. Lay out a plan and start video marketing as soon as you can. Your business will reap all of the rewards.