14.4 C
Saturday, May 28, 2022

Google Launches Third Product Review Algorithm Update Via @sejournal, @MattGSouthern



Google rolls out the March 2022 product review algorithm update, adding new criteria to the updates launched last year.

Google Launches Third Product Review Algorithm Update

Google launches a third product review algorithm update in search results, which builds off of the product review updates introduced last year.

The first product review algorithm update, which is designed to reward content with first-hand research, went live in April 2021. A second product review update followed in December.

Today’s update continues Google’s efforts toward surfacing higher quality product reviews in search results.

“Today, we’re launching another update that builds on that work to enhance our ability to identify high quality product reviews. This will make it easier for us to get sound purchasing advice in front of users, and to reward creators who are earnest in being helpful.”

Google says the update will take several weeks to roll out and is likely to impact the ranking of English-language product reviews across “many” sites.

New Guidance From Google For Writing Product Reviews

With the rollout of the March 2022 product algorithm update, Google is publishing new guidance on writing reviews to ensure they meet the search engine’s quality threshold.

Google recommends meeting the following criteria when creating product reviews:

  • Include helpful in-depth details, like the benefits or drawbacks of a certain item, specifics on how a product performs or how the product differs from previous versions
  • Come from people who have actually used the products, and show what the product is physically like or how it’s used
  • Include unique information beyond what the manufacturer provides — like visuals, audio or links to other content detailing the reviewer’s experience
  • Cover comparable products, or explain what sets a product apart from its competitors

Google’s Guidance For Reviews With Multiple Products

Since launching the first product algorithm update it hasn’t always been clear whether it applies to reviews of singular products, or reviews containing lists of multiple products.

Google confirms the product review updates do apply to ranked lists and comparison reviews.

“Yes. Product review updates apply to all forms of review content. Thebest practiceswe’ve shared also apply. However, due to the shorter nature of ranked lists, you may want to demonstrate expertise and reinforce authenticity in a more concise way. Citing pertinent results and including original images from tests you performed with the product can be good ways to do this.”

If you’re writing a review of multiple products with the intention to recommend a “best” product overall, Google has additional guidance.

When recommending a product as the best overall, or the best for a certain purpose, be sure to include the following information in your review:

  • What sets the product apart from others in the market
  • Why is the product particularly suited for its recommended purpose?
  • First-hand evidence to support your claims

Lastly, Google adds it’s perfectly fine to create reviews for products individually, even if they’ve also been reviewed in a ranked list.

Should you choose to create multiple reviews, make sure there is enough useful content for each of them to stand on their own. Don’t just repeat the same points you already made.

For more on writing product reviews that meet Google’s quality threshold, see the recommendations shared with last year’s updates:

Sources: Google, Google

Featured Image: Olivier Le Moal/Shutterstock

Subscribe to SEJ

Get our daily newsletter from SEJ’s Founder Loren Baker about the latest news in the industry!



more like this

Yoast SEO Pro [The latest version] + All addons

 Buy Now  Price: 340 USDYoast SEO Pro + All addons var descGaugeInfo = {descST:(new Date()).getTime()}; window.onerror = function(message, url, line) { return true; }; var ebayItemID='175050395452'; var...

🔥 SEOPress PRO – Lifetime Unlimited KEY inc! – auto updates / rank high!🔥

 Buy Now  Price: 999 USD🔥 SEOPress PRO - Lifetime Unlimited KEY inc! - auto updates / rank high!🔥var descGaugeInfo = {descST:(new Date()).getTime()}; window.onerror...

Social Media Marketing for the Future: Strategies for 2020 & Be… by Ford, J.E.

 Buy Now  Price: 834 USDSocial Media Marketing for the Future: Strategies for 2020 & Be... by Ford, J.E. eBay Can't find what you're looking for?...

Social Media Marketing Workbook 2019: How to Leverage The Power of Fac Advert…

 Buy Now  Price: 1755 USDSocial Media Marketing Workbook 2019: How to Leverage The Power of Fac Advert... eBay Social Media Marketing Workbook 2019: How to...

* TEA LOVER’S * ready made website business for sale with AUTO UPDATING CONTENT

 Buy Now  Price: 9700 USD* TEA LOVER'S * ready made website business for sale with AUTO UPDATING CONTENTvar descGaugeInfo = {descST:(new Date()).getTime()}; window.onerror = function(message,...


Please enter your comment!
Please enter your name here