More than ever, videos are becoming a popular and prolific resource for marketers. Almost anyone can obtain the equipment needed to film a brief video and post it online. This is an efficient way to reach out to millions of potential customers. If video marketing is something that interests you, read the following tips compiled below.
Your marketing videos need to be as concise as possible. No one wants to wait for you to spill the beans. If your video has to be long, think about making a series out of it so people can come back when the part they want to hear is available.
When shooting a video it is okay to keep things simple with your equipment. High production values don’t necessarily translate to good returns. Some of Dell’s best promotions have been made by ordinary employees.
The best title is key to success. People need to get hooked. They’ll want to hear what you’re talking about if you pique their interest with the title. Take some time to brainstorm titles that are creative if you want your video marketing to be successful.
If you embed the video on a webpage, ensure that you also feature a submission form that will allow interested parties to subscribe to your newsletter or mailing list. If viewers want to learn more about the video’s topic, they can sign up. This also allows you to pitch your product to them as well.
Determine the tone you want your marketing videos to exhibit and then stick to it. Are your videos going to be quirky or serious? Think about your product when you decide which way you want to go with your videos. You can use this template to make a decision on the tone to use. Make sure that you consider how you want others to view your business. For example, if your service or product is serious, you will likely want to maintain a serious demeanor in your video.
Avoid being a one-man show. Trying to be an auteur and map out every single aspect of production is a tall order for a busy professional. Collaborate with colleagues, family members and friends to keep your idea list fresh. Try to keep up with creative sessions like these, to maintain a strong presence in your niche.
Personalize the look of your business by using video marketing. Record your work process regarding your product to let people feel closer to you. Customers will trust you if they get to know you and see you being honest.
Try answering customers questions in a video. Although lots of people reserve a FAQ section for their website, the truth is that many people do not thoroughly read your website. Therefore, you need to actually post a video that answers these questions. Providing both video answers and a FAQ page allows your customers to choose the option they prefer.
A video on YouTube will not automatically go viral. Email your family and friends, post a note on your Twitter and Facebook pages and put a notice up on your website. You must spread the word about the video so that people will know it’s out there. Otherwise, they won’t know it exists, so it can’t go viral.
Brief videos work better than longer ones. Three minutes is the maximum duration. Use this time wisely to communicate the most important information in a way that appeals to your viewers. You can go up to five minutes if your content is excellent and if you have a format that works. A short, concise video can pack a powerful punch.
Each and every video should include a clear call to action at some point. Let your viewers know that a product or service is waiting for them at your website and that they can make a purchase right now. Make sure to give specific instructions for following through, which prompts the viewer to act decisively. Speaking in a strong manner is best.
You should now be able to approach the subject of video marketing with confidence in your choices while feeling comfortable with the media that you present. Keep the preceding information close at hand and make sure to use it. If you do, you are going to see the results you want, and start marketing with video!