There are many opportunities firms can seek to accomplish better income development. From simplifying procedures, to decreasing expenses, to increasing right into brand-new areas. The Klarna associate advertising approach has actually verified specifically efficient in aiding the firm to accomplish earnings.

We made a decision to take a better check out the Klarna associate advertising and marketing approach and also review just how it is aiding the business to range as well as expand. Keep reading to read more.

What is Klarna?

Klarna is a Swedish fintech firm, established in 2005. Headquartered in Stockholm as well as with an added workplace in Berlin, the business presently utilizes over 5,000 personnel.

The company is a leader in the ‘get currently, pay later on’ (BNPL) field, partnering with significant sellers as well as enabling customers to divide acquisitions right into smaller sized settlements or prepare funding contracts.

As its core BNPL solution, Klarna has actually increased right into various other organization endeavors, such as the Klarna Card and also an automated check out service for ecommerce systems.

Despite installing competitors in the BNPL industry, Klarna has actually uploaded successive losses considering that 2020. The business transformed a revenue in May of this year, with favorable future projections. Much of the credit history for this turn-around mosts likely to the Klarna associate advertising and marketing approach.

The Klarna affiliate marketing Strategy

In 2021, Klarna positioned a lot more concentrate on its associate advertising and marketing technique in an effort to restore failing profits. That year, Klarna got advertising and marketing company Search Engine Marketing and also cost contrast system PriceRunner, in addition to a variety of various other business. These procurements were made to enhance the Klarna associate program and also to develop it as a market leader.

The Klarna application is vital to its associate technique. Via the application, individuals can look for items and also check out checklists of pertinent sellers as well as ecommerce systems– every one of which provide Klarna as a payment alternative.

Brand names can companion with Klarna as an associate to see their systems show up greater in application search results page. Klarna is after that paid a compensation for sale made, whether the Klarna payment alternative is selected or otherwise. Sellers can likewise spend for their company to be presented in application notices and also tips, which provides more chances to create sales.


Klarna has roughly 40 million customers throughout its mobile applications. With such a big consumer base, it’s not a surprise that the firm has actually delighted in success as an associate companion.

Klarna’s advertising income increased in 2022 when contrasted to the previous year. The business created $144 million from associate advertising in Q4 2022, standing for 10% of complete profits for that quarter.

In the initial 6 months of 2023, 16% of web operating revenue was created via the ‘Other’ group, that includes associate advertising in Klarna’s economic records.

With its associate advertising and marketing approach, Klarna has actually had the ability to reignite income and also profit for the very first time in 3 years.

Finally …

Klarna’s current success is a real testimony to the power and also convenience of associate advertising and marketing. The method uses a variety of various paths and also chances. These are made use of together with brand-new as well as arising technology to improve earnings streams and also create even more earnings.


Are you seeking to power your Affiliate Program? We provide a customised strategy, please publication a cost-free telephone call as well as speak with a participant of our group. We can assist fast-track the launch of your associate program and also place you on the course to success.