There are countless methods firms can go after to accomplish higher profits development. From improving procedures, to lowering expenses, to increasing right into brand-new regions. The Klarna associate advertising method has actually verified specifically reliable in aiding the firm to attain success.

We chose to take a better consider the Klarna associate advertising technique as well as review exactly how it is aiding the business to range and also expand. Continue reading to get more information.

What is Klarna?

Klarna is a Swedish fintech business, established in 2005. Headquartered in Stockholm as well as with an added workplace in Berlin, the business presently utilizes over 5,000 team.

The company is a leader in the ‘get currently, pay later on’ (BNPL) market, partnering with significant stores as well as enabling individuals to divide acquisitions right into smaller sized settlements or prepare funding arrangements.

As its core BNPL solution, Klarna has actually increased right into various other organization endeavors, such as the Klarna Card as well as an automated check out service for ecommerce systems.

Despite installing competitors in the BNPL field, Klarna has actually uploaded successive losses considering that 2020. The firm transformed a revenue in May of this year, with favorable future projections. Much of the debt for this turn-around mosts likely to the Klarna associate advertising method.

The Klarna affiliate marketing Strategy

In 2021, Klarna put extra concentrate on its associate advertising and marketing method in an effort to restore failing income. That year, Klarna got advertising company Search Engine Marketing and also cost contrast system PriceRunner, in addition to a variety of various other business. These purchases were made to improve the Klarna associate program and also to develop it as a sector leader.

The Klarna application is essential to its associate strategy. Via the application, customers can look for items as well as check out checklists of appropriate vendors and also ecommerce systems– every one of which provide Klarna as a payment choice.

Brand names can companion with Klarna as an associate to see their systems show up greater in application search engine result. Klarna is after that paid a compensation for sale made, whether the Klarna payment alternative is selected or otherwise. Sellers can additionally spend for their organization to be shown in application notices and also suggestions, which provides more possibilities to create sales.


Klarna has about 40 million individuals throughout its mobile applications. With such a massive client base, it’s not a surprise that the firm has actually appreciated success as an associate companion.

Klarna’s advertising earnings increased in 2022 when contrasted to the previous year. The firm produced $144 million from associate advertising and marketing in Q4 2022, standing for 10% of overall profits for that quarter.

In the initial 6 months of 2023, 16% of web operating earnings was produced with the ‘Other’ classification, that includes associate advertising in Klarna’s economic records.

With its associate advertising technique, Klarna has actually had the ability to reignite earnings as well as profit for the very first time in 3 years.

Finally …

Klarna’s current success is a real testimony to the power and also flexibility of associate advertising. The technique provides a variety of various paths as well as possibilities. These are made use of along with brand-new as well as arising technology to improve profits streams and also produce even more revenue.


Are you seeking to power your Affiliate Program? We provide a personal strategy, please publication a totally free phone call and also talk to a participant of our group. We can assist fast-track the launch of your associate program and also place you on the course to success.